jessica myrick, Indiana University According to ReelSEO.com, a video marketing website, there are more than two million cat videos on YouTube. People have viewed these videos more than 25 billion times, which is an average of 12,000 views per cat video. The statistics speak for themselves, but they don’t tell the whole story. Maybe it’s … Read more
We’ve all seen or heard of “blind boxes” where customers buy a branded pack of unfamiliar products. This is a popular marketing strategy for selling toys and other products. Now, some video makers on China’s short video sharing platforms like Douyin or TikTok and Bilibili have come up with a new form to capitalize on … Read more
If you need to use Instagram on both PC and mobile, learn what makes the two apps different. There are features that change or don’t exist at all depending on which version of Instagram you’re using. Here are some key differences between the mobile and desktop Instagram apps. At least you know what to expect … Read more
lyft inc has formed Lyft Media, a new business unit that will consolidate and expand the ride-hailing company’s advertising offering. The news comes more than two years after Lyft acquired Halo Cars Inc., which makes monitors used to display digital displays on cars, and as Lyft faces an increasingly crowded market for advertising in and … Read more
However, McGowan also has supporters, with a former Liberal staffer calling the appointment as chief of staff a “solid choice”. “He understands the interface between field campaigns and campaign headquarters. He is very loyal and incredibly hardworking, which makes him unique in the Victorian Liberal Party,” said the former senior Liberal staffer. Taking on the … Read more
This week, NPR’s marketing and branding team launched a new advertising campaign for Everything considered is aimed at new audiences and old listeners. Dubbed Just Listen, the campaign will feature a range of digital and social assets as well as animated videos created in collaboration with DC creative studio Duke & Duck. The videos dramatize … Read more
World Wrestling Entertainment (WWE) has appointed Craig Stimmel as senior vice president and head of global sales and partnerships. voice will become a key member of the company’s senior management team, responsible for overseeing day-to-day operations and expanding the roster of WWE sponsors and promotional partnerships. Stimmel will report to WWE Chair and Co-CEO Stephanie … Read more
In this weekly series, CNBC takes a look at companies that made the first Disruptor 50 list 10 years later. After attending a football game with a bulky, nondescript production setup in 2006, LiveU founders Avi Cohen, Samuel Wasserman and Rony Ohayon were inspired to create a product that would consolidate video production materials and … Read more
The virtual cat hero from the new video game sensation “Stray” not only meanders along rusted pipes, jumps over unidentified mud and deciphers clues in a seemingly deserted town. The daring orange tabby also helps real cats. Thanks to online fundraising platforms, players play “Stray” while streaming live to audiences to raise money for animal … Read more
Marketer Dude TV, a digital marketing agency based in Auckland, New Zealand, has announced a recent update to its multi-million dollar guide to video ad templates. Marketer Dude TV provides affordable video marketing for local businesses around the world. His video marketing team has the skills, knowledge, experience and passion to create an engaging video … Read more