Customers expect more than the tried and tested methods of the past to entice them to spend. What works today may not work tomorrow as technology continues to evolve. To be competitive, independent pharmacists must be willing to embrace change. Online shopping is nothing new, but people are doing it more than ever – 58.4% … Read more
I’ve always been a writer. Ever since I learned to put pencil to paper, I’ve been writing stories, poems, plays, and anything else my imagination can put into words. When I discovered blogging, I quickly realized that SEO and writing go well together. It became obvious that if I wanted readers to find my content, … Read more
SEO often exists on an island of its own. Quiet. In 2022. Getting buy-in for an SEO investment is difficult enough. But we also face the challenge that many companies are still wondering where it fits in their overall marketing budget. You’d think we figured that out by now. Are there technical aspects of SEO? … Read more
A high ranking in the SERPs requires a lot of effort. To be successful, make sure your page offers your audience the highest value and a unique experience. In this article, we will discuss how on-page SEO can improve the quality of your page so it can compete against top competitors. What is onpage SEO … Read more
I tell my clients two things to shape organic search discussions around content and user experience: Search engines want to provide their users with answers in one click or less. If you design your website with the idea of getting answers to visitors’ questions as efficiently as possible, your website should get more attention in … Read more
The advent of 4G, the arrival of smartphones and increasing internet penetration heralded the first signs of change in India’s retail ecosystem. But even as technology changed customer buying behavior, many operating companies remained skeptical about digital transformation. After all, it took a global pandemic for brands to trust and truly harness the power of … Read more
Not only bloggers make money on YouTube, but also optimization specialists. Photo by Javier Miranda on Unsplash YouTube video hosting is the most visited website on the internet with over 1.6 billion monthly hits. When it comes to watching a video, 8 out of 10 people go straight to YouTube. In the near future, companies … Read more
Close-up of a person typing on a laptop getty We’re all guilty of using Google to search for everyday questions like “How many ounces are in a pound?” or “Can I use bacon fat as an oil?” However, Google has also led many of us to information and news that have become crucial to our … Read more
In the Soop: Friendship This summer (in some markets), Disney+ is offering star-studded K-Reality series In the Soop: Friendship (Soop = ‘forest’ for you Korean learners) and delivers some badass K-Stars, including BTS V (Kim Taehyung) Choi Woo Shik, Park Seo-joon, Park Hyung-sik and rapper/singer/producer peak boy. So how did this group get crushed? In … Read more
A significant portion of the advertising revenue generated directly or indirectly from written digital content goes into the pockets of one organization: Google. The company pulls both hands from the pot of value, making billions from the ads in its search listings (which are filled with stuff scraped from the internet for free) and earning … Read more