If you want to ensure that your website ranks as high as possible, you need to ensure that search engines trust the content you provide to your customers. One way to achieve this is link building.
Of all the different elements of the search engine optimization (SEO) process, link building is considered one of the most challenging. In fact, one in five marketers say it’s the least preferred part of SEO.
However, as a professional SEO services agency in London, link building has a multitude of benefits that can grow your business and improve your ranking in Google.
So how does link building help SEO?
Let’s take a look at 12 of the top benefits.
1. Link building helps SEO as it shows that your site can be trusted
Search engines like Google only want to show users the highest quality and most trusted web results.
The more websites link to yours, the more evidence shows that your content is reliable and trustworthy.
Take the BBC website for example. There are currently almost 657 million links to the BBC website, meaning it is widely regarded as a trusted source of information. So if you’re looking for a news article, the BBC will likely be at the top of the search results.
2. Link building helps SEO as it means more clicks to your site
Quality backlinks mean your page is more likely to rank on the first page of Google.
This means that your website will be more visible in the search engines, which will result in more traffic.
3. Link building helps SEO as it adds context to the pages on your website
When most people think of link building, they think of links to other websites. However, a quality internal link building strategy can also help your website.
With internal link building, you link the pages of your website to one another. Not only does this make your site easier to navigate, but it provides additional context for Google. Google uses internal link building to not only find new content on your site, but also to identify the relationship between specific pages.
4. Link building helps SEO as it grows your brand
If you want to be a thought leader in your industry, link building can help you achieve that. Contributing articles and content to quality and reputable websites is a great way to show you have the expertise needed to help potential clients.
And the more customers trust your content, the more Google will too.
5. Link building helps SEO as it drives referral traffic to your site
Backlinks on other websites help drive traffic to your site, especially from customers who have never heard of your brand. This means that you will see an increase in web visitors and an increase in conversions.
Quality referral traffic can show search engines that your site has value and improve rankings.
6. Link building helps SEO as it means you create better content
While you can reach out to other sites and ask for a backlink, some sites will link to your content without a nudge from your marketing team.
This is an excellent incentive to create well-researched and engaging blog posts, reports, infographics, and videos.
A solid content marketing strategy means more links, which in turn means better SEO results.
7. Link building helps SEO as it improves your metrics
Good link building can not only increase your website visits but also improve other metrics. Backlinks can improve metrics like Domain Rating (DR), Domain Authority (DA), and Page Authority (PA).
While these metrics don’t directly impact SEO as such, they do correlate strongly with higher rankings and traffic. Plus, they can help open the door to new digital PR opportunities and relationships.
For example, some companies only work with bloggers and influencers whose DA is above a certain amount.
8. Link building helps SEO as it introduces your business to new markets
If you are planning to launch your product or service in a new country or demographic, link building can help you achieve that.
By focusing your link building efforts on websites and directories in a new territory or niche, you can boost your SEO and get your brand new campaign up and running.
9. Link building helps SEO as it brings you new sales
Affiliate link building is a special type of link building where an influencer places a unique link to your website on their pages. When someone buys something on your site through the link, they get a share of the sale.
This type of link building is clever as it is in the influencer’s best interest to promote the link to your website. This leads to more traffic, sales and higher rankings for you and money for them.
10. Link building helps SEO as it improves your website for free/cheap
As long as other websites keep your link on their site, you can enjoy the benefits of link building for a very long time.
While implementing a link building campaign can take a while, it can be a sustainable way to improve your SEO in the long run.
11. Link building helps SEO as it helps other websites with their SEO
So far in this article we have talked about how link building can help your website. But it can also help with search engine optimization on other people’s websites.
Suppose website A linked to a resource on website B. However, site B no longer exists and the link is broken.
Contacting site A to let them know and suggest that they link to a similar resource on your site instead is a win-win. They get a quality backlink and they get rid of a broken link that could negatively impact their SEO.
12. Finally… Link building helps with SEO as it builds relationships with other websites
The final advantage of link building in terms of SEO is that it allows you to connect with other people in your industry. When you email or call another site owner to request a backlink, you start building relationships.
This can help build trust in your business and can even lead to additional backlink opportunities as site owners recommend you to other people.
Looking for a quality link building service? Talk to Gum Search
We hope this article has answered the question, “How does link building help SEO?” Taking the time to find quality websites to link to your content not only inspires trust in your website, but also draws more people to your brand.
If you need quality link building service, our team of experts can help you. We carry out SEO link building strategies on your behalf and increase the chances of your business appearing on the first page of Google.
Want to learn more about how link building helps SEO?
Contact us today to learn more about our outreach services, or get started with a free marketing plan.