Digital Marketing as a Key Driver for SME Growth in Africa – Temitayo Oyinyemi, MD, Primeclick – Nairametrics | Mega Mediakw

A recent report found that advertising spending in Africa is growing with the medium: television, newspapers and digital media are the biggest drivers of this growth. Consequently, as Internet penetration continues to increase with the number of Internet users, it is expected that more spending will be made and revenue generated.

In this regard, PrimeClick Media, a digital advertising agency, says that in anticipation of the continued growth of digital marketing, it would like to provide knowledge-based resources.

In this interview, Temitayo Oyinyemi, Marketing Director, Primeclick Marketing Agency, explains how digital marketing makes a huge difference in advertising and marketing strategies… abstract

What is PrimeClick Media?

PrimeClick Media is a performance-driven digital advertising agency that helps companies acquire new clients for growth by using digital pay-per-click advertising to generate quality leads and customers, thereby increasing their KPIs. We are digital advertising experts from strategy and planning to execution and reporting. We are your reliable digital advertising partner and work consistently to increase your sales.

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What makes you different from other digital marketing platforms?

We’re not a platform, we’re simply experts at managing the various digital ad platforms available, e.g. B. Google ads, Facebook ads, programmatic advertising, etc. Over the years, we have been able to deliver high-quality results to companies that have sorted our cutting-edge digital advertising services. We also have a 100% refund policy if our advertising services don’t produce the agreed upon results.

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The digital marketing space is growing fast. Which factors are responsible for this and what are the advantages?

Currently the world is connecting online and more and more organizations are trying to have an online presence. Digital marketing has truly made a tremendous difference in the field of advertising and marketing strategies. Digital marketing is highly effective, financially feasible and more comprehensive. It uses more powerful techniques to cultivate the business and efficiently increases the current scale to peak levels that touch each customer personally. I can say that it offers customers more customization and personalization, and it’s a win-win game. It also expands employment opportunities. The digital marketing industry has seen tremendous growth and revenue that is changing the world in real time.

How would you differentiate between digital and affiliate marketing?

Digital marketing is a broad term that refers to many strategies used to sell and promote products on numerous digital platforms. Digital marketing is the umbrella term for all types of online marketing practices. It has several different components including affiliate marketing. Digital marketing is not just about selling a product or service. It employs various tactics (free and paid) across all digital channels (brand website ranking, social media, email, etc.) to grow a brand by solving real customer queries. Affiliate marketing is a specific type of online marketing in which the marketer is only compensated based on a pre-agreed percentage of the revenue from the product/service sold as a result of marketing activities. Affiliate marketing is a special form of advertising service where the more customers you get, the more profit you make.

What are the challenges of the digital marketing business?

Digital marketing is a function that is constantly innovating and showing new trends year after year. Like other companies, it comes with several challenges, some of which include: consumer-driven privacy, which reduces the impact of targeted advertising, fraudulent clicks from bots and bad actors, and a lack of consumer confidence in the conclusion of shopping online.

How were you able to overcome these challenges?

Reaching the right audience at the right time with relevant content is still a major challenge for most brands, as the sheer number of digital tools and tactics out there can make digital campaigns extremely complicated. These challenges can be overcome by being innovative and open to change. Once we try to develop as much as possible, managing our stores will be easy.

As a digital marketing professional in Nigeria, what do you perceive as “ease of doing business”?

As a digital marketing professional, I find it easy to do business, just to have a good economy where payments for ads are hassle-free, performance is consistent, and security is guaranteed.

From a digital marketing perspective, what can be done to accelerate growth in sectors that are slow to respond?

I think these organizations should embrace the digital way of running business and also employ more young people as internet offers immense potential for growth of African economy and digital marketing will be a key factor in explosive growth of small and medium sized businesses in Africa .

What is the right path for those looking for a digital marketing opportunity?

A good place to start is to take free online courses, get certifications from Google Digital Academy, practice with demo accounts, and then join an agency or brand for hands-on experience.

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