6 Actionable Ways to Use Automated Tools to Grow Your Business – HostReview.com | Mega Mediakw

Intelligently automating business processes enables companies to achieve returns of up to 400%. To unlock all the benefits of BPA, you need to take it one step at a time, gradually automating your routines and also keeping an eye on your performance.

Therefore, in this article, we propose to review some simple but effective ways to automate core business processes using intuitive and affordable tools.

Lines of business you can easily automate

1. Marketing

With the plethora of all-in-one marketing automation software available in the market, marketing is one of the easiest areas to automate business. You can streamline and streamline numerous tasks in your work schedule, including content marketing, mailing, lead generation, customer support, and other tedious processes.

Automated tools save marketers time and effort by allowing them to plan, track, execute, propose, validate, and iterate on-the-fly marketing campaigns.

Applications to choose from:

  • ActiveCampaign: It’s sort of a simplified CRM that comes with advanced email marketing automation features. This is the top choice for companies that rely on cold email contacts as the solution allows email senders to reach and nurture leads, taking full advantage of automation.
  • Hubspot: This is one of the most well-known marketing automation tools. Hubspot allows you to solve and automate most marketing tasks and can be a good tool for companies that are just starting out with marketing automation. Their “Marketing Hub” solution offers features like lead generation, email marketing, and social media ads as part of a free package. Marketing automation and custom reports are part of a Pro subscription.

Trick! Prioritize. Pick the marketing direction that takes you the most time and effort and automate it first.

2. Distribution, Procurement and Supply Chain

These are the core activities of B2C companies and at the same time the source of the most routine and repetitive tasks. Specialized sales automation software can save you significant time, protect the business from critical mistakes, and make successful data-driven decisions.

Applications to choose from:

  • Megaventory: This is a top inventory management app that also includes features to control the orders and crafting processes. Also, it generates custom and visual reports.
  • Prospect.io: This is one of the best sales automation platforms that covers all sales process cycles and automates repetitive tasks. The prediction algorithm is built-in to help you better predict the deals and suggest more profitable sales strategies.
  • Kissflow: This procurement automation software saves up to 75% of order processing time. The best thing about using Kissflow is that it’s extremely flexible, customizable, and integrates with most popular tools.

Trick! Rely on AI. The sales, procurement, and supply chain management processes generate a lot of real-time data that you need to consider and analyze. So put your highest bet on the apps powered by artificial intelligence to manage your data more effectively.

3. Customer Support

Your customer support is the most important business process to automate and reduce operational costs. According to statistics, 86% of customers either have to contact customer service multiple times or put their questions through multiple agents to get an answer. Eliminating wasted time and labor using AI may be a better strategy.

Applications to choose from:

  • ZenDesk: This application includes customer service and sales automation features. With its help, you can provide automated customer support through various channels including but not limited to your website and social media, as well as SMS and email.
  • OMQ AI: This is a chatbot API suitable for companies that are just starting to automate customer service. It handles simple requests perfectly and engages your customers by helping Smart Talk handle their requests.

Trick! Integrate conversational AI technologies.
Conversational AI is one of the most influential technology trends according to Gartner. So it makes sense to embed it as soon as possible and encourage your customers to interact with your brand through both voice and text.

4. Billing and Reporting

Finance is the business process where most mistakes are made. In automation, therefore, it is necessary to ensure data collection and integration in real time in order to always have a complete and, above all, accurate picture.

Applications to choose from:

  • Microsoft Power BI: This is one of the most powerful business analytics solutions available on the market. The reports it generates are built with the highest level of customization and are the insight treasures that you are welcome to unlock. Power BI makes it possible to collect data from multiple sources and create highly customized reports on any data-driven business process. All of this comes with the ability to visualize the insights on an intuitive dashboard.
  • Kofax: This is a financial accounting and invoice processing automation software that integrates with an enterprise resource planning system and has built-in AI for decision making.

Trick! Extract the insights. Reporting alone is not enough to grow your business with the help of automation as well. While automating finances actually saves a lot of time and allows your employees to avoid costly mistakes, it’s even more valuable to glean data-driven insights from the reports, so make sure you do it. Microsoft Power BI, for example, is perfectly tailored for each insights extraction.

5. Project Management

Managing projects manually can be overwhelming, and most tasks still require human control and involvement. However, the following applications can help project managers alleviate some headaches by providing transparency and automating their grunt work.

Applications to choose from:

  • Tracklify: It’s a fairly new and modern project management tracker that helps you measure the time spent on a task, automate some parts of the Kanban flow, and generate insightful reports that increase productivity.
  • Jira: Inspired by Agile and Kanban approaches, Jira allows you to manage multiple processes within the same project, track performance and get instant updates on progress.
  • Trello: The promise of Trello’s popularity lies in its simplicity. Recently, the creators of the app added advanced workflow management automation features. For example, the user can create an “automation rule” that automatically assigns a more urgent task to the team member who doesn’t currently have “to-do” or “in-progress” tasks.

Trick! Choose wise.
Not all project management tools are created equal. For example, while Jira is powered by the same idea, it’s better suited to large projects, while Trello can even be tailored for personal task management. In contrast, Tracklify is an absolutely free tool, which is a significant benefit for growing businesses. So try some of them to find the one that fits your project better and is more intuitive for your team.

6. Teamwork

While team collaboration is more about face-to-face interaction, there are still some tasks that can be automated using the tools below:

  • Miro: This is a real treasure for creative teams. It gives collaborators the power to propose, build, validate, and prototype their ideas in a single, intuitive, and semi-automated environment, so give it a try.
  • Slack: Does this one of the most popular collaboration and communication apps need an introduction? Just get started with Slack and you’ll appreciate the communication transparency it promises by creating dedicated threads for each of the issues. Slack also has a built-in chatbot that automates some of the communication processes and integrations.

Trick! Integrate a team collaboration app with a project management app. These tools are a perfect combination to ensure your team is always in the know and can discuss an issue immediately, keeping you on the same page.


Not all business processes can be automated. There are still tasks that require a personal touch and human creativity. But as for the routine issues that mostly waste your and your team’s time, automating them is a direct way to increase productivity and avoid critical mistakes. Pick business processes that you need to automate first and foremost and move on to the appropriate solution to do it as effectively as possible!

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