Dive into the world of digital marketing – Browser Media | Mega Mediakw

change: an action or process in which something becomes different.

Changes in life can be unpredictable and often inevitable, but some changes are planned and calculated to evolve and improve. In this case I am the “something”!

Hi, I’m Rosey: Browser Media’s new Junior Account Executive. Moving into digital marketing is a big leap from my previous work, but this change has opened up so many new opportunities for my personal and professional growth.

Before starting Browser Media, I had completed a few online courses and certifications to get a basic understanding of digital marketing, but learning something on paper is nothing compared to applying the knowledge in the real world. In those first few weeks I explored many different aspects of the marketing world; It feels like there’s so much to learn, but what better way to learn than by doing? I do not think so.

Starting a new job can be a nerve-wracking experience, especially for those who don’t particularly like major life changes (me!). As this is only my third week with the company, I am still adapting to new people, concepts and processes. I was very fortunate to receive such a warm welcome from all of Browser Media’s staff, each with a wealth of expertise in the industry that I can’t wait to explore!

If you keep up to date with Browser Media’s blog posts, you know that the team shares a lot of information and advice on the marketing process. The team has an extensive knowledge base and each individual has been curating and perfecting their marketing strategies for years. Although you may have read many of their opinions in previous blog posts, I thought it would be interesting to ask each member of the team what their favorite aspect of the industry is. Digital marketing falls under a broad umbrella, with each day in the office encompassing a different task for a different client industry. It really keeps you on your toes.

For me, a total newbie, the content writing aspect has definitely been the most fun for me so far. This could be my inner child (who loved creative writing) who enjoys the opportunity to write again and finds familiarity and comfort in the writing process. The research aspect also piqued my interest as I have a deep passion and desire to learn. Over the past three weeks I’ve been researching some niche areas for clients which has shown just how broad my knowledge base will become as my career progresses. Besides, who doesn’t love some pub quiz style facts? My dad and I have enjoyed all our lives sharing random and seemingly pointless knowledge (he’s the king of pointless facts and loves it for everyone to know). Here are some of my favorites:

  • The “Hawaiian” pizza was created by a Greek-Canadian man.
  • Rhubarb can grow so fast you can physically hear it growing.
  • The number of unique ways you can shuffle a deck of cards is greater than the number of atoms that currently make up the earth (5252).

Here’s what the rest of the Browser Media team has to say about their favorite aspect of digital marketing:

Joe Friedlein, Founder & CEO“I think my angle would be digital marketing accountability. I love the fact that you can measure activity on a website in detail and see the impact (in real time) of a successful marketing campaign. Digital is quite unique in this regard. It’s nice to see the direct impact of what you do.”

Ali Cort, Customer Service Director“Storytelling through great content, owned or earned.”

Vic Spall, Account Director“The clients I manage have services spanning SEO, PPC, social media, email, analytics and website management, so every day in the office is different for me. One day I’m doing an in-depth content review, another day I’m troubleshooting technical issues, and the next day I’m setting up and running tests in Google Ads. I can’t think of many jobs where the tasks change daily, but the variety keeps me interested and drives me to learn new things.”

Kerry Sheahan, Senior Account Manager“I love public relations, especially I look around to see what’s already been written about, how we can add something new, then I pitch an idea to an editor or journalist and I get this ‘yes’ (I think the ‘ Yes I like it best! ). It’s challenging to track the opportunities that tick both the PR and SEO boxes, so I think there’s an element of the thrill of the chase, but I’ve also always been interested in being on the other side of the Standing things – like being the editor or journalist, so it’s like stepping into that world without giving up marketing.”

Will Greenwood, account manager “For me it would be the creative side and thinking outside the box to make a campaign stand out, that’s the part I enjoy the most. Also, you can see a campaign from start to finish, planning, deployment and then analytics to see the results at the end.”

Ashleigh Davison, Head of Biddable Media“My favorite aspect of paid marketing is that it’s always changing, so there’s always something new to learn. Whether it’s a new platform, campaign/ad type, bid strategy, etc., there’s always something new to learn and experiment with.”

I find it really interesting that each team member has a different opinion on why they love digital marketing. While some of us have highlighted similar points, it seems that everyone has a unique way of finding satisfaction in their work, whether it’s through writing strong content or watching a campaign come together and produce positive results.

I am very excited about what my future in marketing will bring.

Watch this space!

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