6 Keyword Tools for Video SEO – Handy Ecommerce | Mega Mediakw

Keyword research for search engine optimization identifies the search queries of a target group. The process is similar for all types of content, including videos.

Knowing searchers’ keywords to find videos can lead to better YouTube marketing, higher rankings in Google’s video carousels, and a better understanding of your potential customers’ buying journeys.

Buyers are looking for video demonstrations, reviews, and how-to guides. A solid ecommerce video strategy should include them all.

I rely on six tools to discover consumers’ keywords when they search for videos:

  • youtube autocomplete,
  • you auto complete me,
  • pemavor,
  • google videos,
  • “Similar Searches” on Google Videos,
  • TubeRanker.

6 keyword tools for videos

YouTube autocomplete. YouTube, like Google, automatically suggests searches when they’re typed based on popular searches. The auto-complete feature expands the suggestions as additional letters are typed.

Screenshot of YouTube autocomplete for "smart watch"

YouTube’s auto-complete feature expands the suggestions as additional letters are typed. Click on the image to enlarge it.

YouTube’s auto-suggestions attract a different type of audience than Google’s. For example, Google’s top suggestions for the search query “smart watch” are “smart watch women”, “smart watch men” and “smart watch for kids”. All signal commercial intent, the start of a buying journey.

YouTube’s top “smart watch” suggestion is “Smart Watch Connect to Android,” reflecting an informational intent from presumably an owner of the product.

But not all YouTube suggestions are informative. Product reviews, unboxing, and shopping tips were included in the “smartwatch” auto-suggestions during my testing.

Nevertheless, Google’s suggestions signal the intention to buy more clearly. Buyers on Google are likely to be further down the buying journey than buyers on YouTube.

Traders should optimize for both.

You autocomplete me is a handy, free tool that extends YouTube suggestions by adding each letter of the alphabet after the search query, and then grouping the letters into eight sets each.

The feature is helpful but limiting as native YouTube’s suggestions include much more. Additionally, You Autocomplete Me has no filtering or sorting options. Still, it exports a user’s entire list to an Excel file for detailed analysis, e.g. B. to group keywords and identify trends.

Screenshot from YouTube for "smartwatch d."

YouTube offers many suggestions for adding a letter after a search query. This example from YouTube adds a “d” after “Smart Watch”.

pemavor offers a free tool that runs YouTube’s autocomplete and filters results by user-chosen modifiers. Pemavor’s keyword grouping feature comes in handy for discovering YouTube searchers’ actual modifiers.

screenshot for "smart watch" Search on Pemavor.

Pemavor runs YouTube autocomplete and filters results by user-chosen modifiers. This search example for “smart watch” shows YouTube as the keyword source and “review” as the modifier. Click on the image to enlarge it.

Google Videos is little used for marketing purposes given the dominance of Google’s own YouTube. Of course, Google videos mostly come from YouTube, but Google’s algorithm supports YouTube’s search results. And using Google’s algorithm can reveal hints for optimization.

One of my favorite Google Videos features is the ability to group a search into underlying and neighboring topics, which is useful for expanding a keyword list and identifying related terms. Clustering also reflects shopper purchasing paths that affect your product positioning and website structuring.

Screenshot of Google Videos search for "smartwatch."

A search of Google Videos yields clusters of underlying and neighboring themes. This example refers to a search for “smart watch”. Click on the image to enlarge it.

Similar searches on Google Videos. Google Videos generates “Similar Searches” under the organic search results. Related searches for videos differ from Google’s primary search results, confirming that people use Google Videos differently, with separate keywords.

screenshot from "Related searches" on google video

This “Similar Searches” field appears on Google Videos for the search query “smartwatch”.

screenshot from "Related searches" in Google's primary search results

This “similar searches” box for “smartwatch” appears in the main Google search results.

TubeRanker is a premium marketing tool that uses its own algorithm to display YouTube keywords for optimization. A related free tool provides YouTube’s monthly search volume.

Users can export keywords to an Excel or CSV file, although the tool doesn’t identify any data sources.

Screenshot of TubeRanker with keywords for "smart watch."

TubeRanker uses its own (undisclosed) algorithm to display YouTube keywords. This example refers to the search “smartwatch”. Click on the image to enlarge it.

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