Keyword research for search engine optimization identifies the search queries of a target group. The process is similar for all types of content, including videos.
Knowing searchers’ keywords to find videos can lead to better YouTube marketing, higher rankings in Google’s video carousels, and a better understanding of your potential customers’ buying journeys.
Buyers are looking for video demonstrations, reviews, and how-to guides. A solid ecommerce video strategy should include them all.
I rely on six tools to discover consumers’ keywords when they search for videos:
- youtube autocomplete,
- you auto complete me,
- google videos,
- “Similar Searches” on Google Videos,
6 keyword tools for videos
YouTube autocomplete. YouTube, like Google, automatically suggests searches when they’re typed based on popular searches. The auto-complete feature expands the suggestions as additional letters are typed.
YouTube’s auto-suggestions attract a different type of audience than Google’s. For example, Google’s top suggestions for the search query “smart watch” are “smart watch women”, “smart watch men” and “smart watch for kids”. All signal commercial intent, the start of a buying journey.
YouTube’s top “smart watch” suggestion is “Smart Watch Connect to Android,” reflecting an informational intent from presumably an owner of the product.
But not all YouTube suggestions are informative. Product reviews, unboxing, and shopping tips were included in the “smartwatch” auto-suggestions during my testing.
Nevertheless, Google’s suggestions signal the intention to buy more clearly. Buyers on Google are likely to be further down the buying journey than buyers on YouTube.
Traders should optimize for both.
You autocomplete me is a handy, free tool that extends YouTube suggestions by adding each letter of the alphabet after the search query, and then grouping the letters into eight sets each.
The feature is helpful but limiting as native YouTube’s suggestions include much more. Additionally, You Autocomplete Me has no filtering or sorting options. Still, it exports a user’s entire list to an Excel file for detailed analysis, e.g. B. to group keywords and identify trends.
pemavor offers a free tool that runs YouTube’s autocomplete and filters results by user-chosen modifiers. Pemavor’s keyword grouping feature comes in handy for discovering YouTube searchers’ actual modifiers.
Google Videos is little used for marketing purposes given the dominance of Google’s own YouTube. Of course, Google videos mostly come from YouTube, but Google’s algorithm supports YouTube’s search results. And using Google’s algorithm can reveal hints for optimization.
One of my favorite Google Videos features is the ability to group a search into underlying and neighboring topics, which is useful for expanding a keyword list and identifying related terms. Clustering also reflects shopper purchasing paths that affect your product positioning and website structuring.
Similar searches on Google Videos. Google Videos generates “Similar Searches” under the organic search results. Related searches for videos differ from Google’s primary search results, confirming that people use Google Videos differently, with separate keywords.
TubeRanker is a premium marketing tool that uses its own algorithm to display YouTube keywords for optimization. A related free tool provides YouTube’s monthly search volume.
Users can export keywords to an Excel or CSV file, although the tool doesn’t identify any data sources.