How to send a test email with MailChimp – Alphr | Mega Mediakw

When launching a new email marketing campaign, it’s important to first measure the campaign’s effectiveness by sending a test email to a small segment of your mailing list. This allows you to determine if your campaign’s content and design are delivering the intended message and if there are any potential issues with campaign delivery.

This tutorial will walk you through the steps needed to send a test email in Mailchimp.

How to send a test email

Mailchimp is one of the most popular email marketing services, and with good reason. It’s packed with features that make sending emails a breeze. From its clean and uncluttered interface to its powerful search feature, Mailchimp makes it easy to perfect your marketing campaign.

And with handy shortcuts and smart autocomplete, you can quickly compose and send messages without leaving your inbox. But where Mailchimp really shines is in its robust marketing automation tools.

With just a few clicks, you can create sophisticated email campaigns that target specific customers and segments. You can also track the performance of your campaigns in real-time, allowing you to adjust and improve your marketing strategy on the fly.

But for all its positives, launching a campaign without sending a test email would be a huge mistake.

A test email allows you to see how the email will look in terms of layout and design, and to ensure that all links and calls-to-action are working correctly. It’s also a good opportunity to test whether the subject line and preview text are effective in getting people to open the email.

Perhaps most importantly, a test email gives you a chance to spot typos or errors that could hamper an otherwise successful campaign. Proofreading an email before sending it is always important, but especially important when you’re sending it to a large list of people. A small mistake can make your business look unprofessional, so it’s always worth taking the extra time to send a test email.

Let’s review the steps required to send a test email in Mailchimp.

  1. Sign in to your Mailchimp account
  2. Click the Campaigns tab. This should open a list of campaigns you are currently running or preparing to launch.
  3. Navigate to the desired campaign and click the “Edit” button on the far right.
  4. Click on the text “Send a test email” below the preview box. This should open a test tab where you can set the parameters of the test, including the recipient’s email address and a personal message.
  5. Enter the email address of the recipient. You can also send test emails to other Mailchimp users in your account by checking the box next to their email addresses.
  6. Click Submit Test.

And with that, you’ve just sent a test email, which should give you an accurate idea of ​​what the final campaign will look like. All recipients can reply to the email with their feedback. All of this feedback is sent directly to your account via an inbound email address.

Mailchimp test email is not sent

If you want to start your email campaign right away, deliverability issues with the test email can be a major setback. The email may not arrive in the inbox or may be bounced for all addresses associated with a specific domain.

To ensure your emails are delivered successfully, it’s important to understand the potential causes of deliverability issues.

(a) Your test campaign used business email addresses or business email addresses

When it comes to test messages, corporate spam firewalls can be particularly strict. A test email sent simultaneously to multiple addresses within an organization can be flagged as spam. When this happens, the only way to get around it is to ask your IT department to whitelist Mailchimp servers.

Corporate email firewalls can also block messages with the same “to” and “from” email addresses. If the test recipient’s email address is the same as the sender’s, you should use a different email address as the recipient. Business email or free email services such as Yahoo or Gmail can be used.

(b) Your sender address for the test campaign is a free email account

Although free email services like Yahoo and Gmail can be used as your “From” email address in Mailchimp, we don’t recommend it.

This is because companies using Mailchimp can be seen as unsolicited marketing agents, and these free services have policies that can sometimes cause delivery issues for emails believed to be from marketers.

For example, Gmail is more likely to mark Mailchimp emails as spam if they come from a free Gmail account. To avoid delivery issues, we recommend using a custom domain for your “From” email address. Not only does this help your emails reach your subscribers’ inboxes, but it also makes a more professional impression.

(c) You have an unauthenticated domain

Domain authentication is a security measure that verifies the legitimacy of the sending email address. This is useful when you want to prove that your messages are being sent from a legitimate source (i.e. your own domain) and not from a fake or fraudulent address.

Domain authentication works by cryptographically signing each message with a unique key associated with the sending domain.

When you send an email in Mailchimp as part of a test campaign, Mailchimp compares the signature to the list of authorized domains. If the signature matches, the system will mark the sending email as an “authorized source”. If this is not the case, the sending email is classified as high risk and messages may not be delivered.

Fortunately, Mailchimp offers a domain authentication tool. However, you may need a little web development knowledge to complete the authentication process.

(d) Your test email contains placeholder content

The so-called “filler text” in your test emails can lead to deliverability problems. While this type of text is intended for temporary use only, it can still trigger spam filters and result in your email being blocked or sent to the spam folder.

Therefore, it’s important to use real content in your test emails, or at least make your placeholder text look as realistic as possible. To do this, avoid words like “test” or “test” in your subject line and instead use something that would be found in a real message.

For the body of the email, try to use real content or generate realistic-looking placeholder text. You should avoid using tools like Fillerama and Lorem Ipsum, which generate random text that may appear suspicious.

This way you can avoid accidentally triggering the spam filter and ensure that your message gets through.

FAQ

How many test emails can I send with Mailchimp?

Users can send up to 12 test emails for each campaign with the free plan. Paid plans allow users to send up to 70 test emails.

See the campaign through the eyes of your customers

Before launching an email marketing campaign, it’s important to send a test email (or multiple test emails) to ensure the campaign is formatted correctly and across different devices and email platforms is displayed correctly.

By sending a test email, you can also see how your subscribers are interacting with the campaign and make the necessary changes before the campaign goes live.

Have you started your test campaign in Mailchimp? If so, were there any challenges?

Let us know in the comment section below.

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