4 Essential SEO Ranking Factors You Must Know – iTWire | Mega Mediakw

GUEST OPINION: SEO is the most important thing to focus on if you want to grow your influence and get more online sales. The best thing about SEO is that it allows you to be discovered by your target audience. The easier it is for your customers to find them, the more chance you have of making a profit online.

It’s a common misconception that improving a website’s SEO is “tedious” and “time-consuming.” However, if you follow the right tips, you can boost your website’s SERP rankings in no time. Keep reading this blog to find four important SEO rankings not to ignore.

1. An SEO friendly website

Adopting SEO strategies will not affect your website’s SERP rankings unless you make your website SEO friendly. If you follow the SEO guidelines set by search engines, your website will be noticed by search engine bots and your chances of ranking higher in the SERPs will be increased.

Make sure you choose the best web hosting that is fast and reliable. You can choose affordable and cheap web hosting in Australia to make your website load fast. Apart from that, you should also follow on-page and technical SEO best practices to optimize your website for SEO.

2. Authoritative Content

You need to optimize your website for important keywords in your specific niche in order for your website to appear at the top of the SERPs. The best way to optimize for such keywords is to publish quality content on your website.

Many people think that content creation is a difficult task that requires a lot of effort. There’s no denying that creating authoritative content requires your full attention, but you can teach yourself how to do it right.

You can hire a content marketing agency to get quality content if you don’t have time to write the content yourself.

3. Quality backlinks

Backlinks play an important role in placing a website at the top of the SERPs. Tons of backlinks earned from authoritative sites prove that established publishers trust your site.

Getting backlinks for your website is a tedious process. However, in order for your website to appear on the first page of Google and other search engines, you need to build as many quality backlinks as possible.

Here are some of the best backlinking strategies you can use:

  • guest post
  • HARO link building
  • Skyscraper technique
  • Reciprocal link building
  • Influencer Marketing

4. Mobile friendliness

According to data released by Statista, about half of web traffic comes from smartphones. The large number of mobile users and their impact on web traffic requires that you optimize your website for smartphone users.

Most websites “out of the box” are not suitable to be displayed properly on a smartphone. It’s important to figure out how to optimize your website for smartphone users, otherwise you won’t be able to target mobile users. Here are some mobile optimization tips to adopt:

  • Choose a simple design for your website.
  • Publish short content on your web pages.
  • Decrease the loading time of your website.
  • Make your web pages responsive for all users.

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