20 Market Research Tools and Resources – Practical Ecommerce | Mega Mediakw

Market research can help learn more about customers or whether a potential product might be successful.

Here is a list of tools and resources for conducting market research. There are survey and feedback tools to survey and analyze your buyers, and data tools and resources to explore your options. Many of these tools are free.

Market research tools

American fact finder, from the US Census Bureau, provides access to data on the United States, Puerto Rico and the island territories. The data comes from censuses and surveys, including the Decade Census, the American Community Survey, the American Housing Survey, and the Economic Census. Access information on average income, education level, race and ethnicity, ancestry and community. For free.

Screenshot of the US Census Bureau.

U.S. Census Bureau

Pew Research Center is a non-partisan fact tank that educates the public on issues, attitudes, and trends shaping America and the world. Get access to his opinion polls, demographics, content analysis, and other data-backed social science information, free of political positions. For free.

Facebook Audience Insights provides aggregated information about people connected to your Page for content ideas and additional followers. Learn about your audience’s interests and hobbies to optimize your campaigns. View age and gender breakdowns, education levels, job titles, relationship status and more. For free.

Think with Google provides insights and tools to explore digital marketing, understand consumer trends and empower your marketing strategy. Find data and trends, forward-looking perspectives and behind-the-scenes campaign insights to inspire your marketing strategies. Use Find My Audience and Market Finder to identify your customer and niche. For free.

Screenshot of Think With Google.

Think with Google

Google trends you can find out what individuals around the world are looking for. Browse daily and real-time search trends. Check out the latest stories and insights. Click on a story for more context, e.g. B. the most relevant articles or trending questions. For free.

Followerwonk is a tool to track, analyze and understand your Twitter followers. Segment your followers by location, bio, who they follow and more. Track follower gains and losses. Perform global searches on Twitter bios and analyze other accounts’ followers. Price: Basic is free. Paid plans start at $29 per month.

social mention is a social media search and analytics platform that aggregates user-generated content. Track and measure what people are saying about you, your company, a new product or any topic in the social media landscape in real time. Social Mention directly monitors around 100 social media properties including Twitter, Facebook, FriendFeed, YouTube, Digg and Google. For free.

Screenshot of the Social Mention home page.

social mention

Ubersuggest is a handy tool for keyword research in search engines. Find the number of shoppers searching for keywords, see how search volume has changed over time, and find terms that rank easily. For free.

SurveyMonkey you can create and send surveys. Use SurveyMonkey Audience to access millions of respondents. Collect quality responses from consumers or business professionals in minutes. Access market research experts for survey design, translation, custom reports and more. Price: Plans start at $25 per month.

statistics provides consolidated statistical data on over 80,000 subjects from more than 22,500 sources. The tool includes research, analysis, content and information design services and provides insights into detailed sales information from 20,000 online shops worldwide. Its Global Consumer Survey features consumer behavior and media usage of 700,000 consumers from 55 countries, surveyed on 50 topics and 6,500 brands. Price: Basic is free. Plans start at $39 per month.

Screenshot of the Statista homepage.


written form you can easily create forms, polls, and quizzes that users love to answer. Run question after question with built-in assets, customizable themes, and conditional tracking logic. Create from a template or start over. Embed it on your website, launch it in an email, or share the link. Get responses and completion rates, create shareable reports, and send data to your favorite tools for in-depth analysis. Price: Plans start at $25 per month.

Zoho survey is a tool to query an audience and display the results graphically and in real time. Quickly create a survey with 25+ question types with scoring, skip logic, 200+ templates, multiple languages, and other variables. Customize the survey with your colors, logo, and branding. Analyze with real-time reports, filtered responses, trended and scheduled reports, and more. Price: Basic is free. Paid plans start at $25 per month.

Make my personality, from HubSpot, allows you to create a buyer persona that your entire company can use to better serve your target market. Buyer personas help you define your business goals and better understand your ideal customer. Learn how to prospect, conduct persona research, and more. For free.

Screenshot of Hubspot's Make My Persona.

Make my personality

Userlytics allows you to conduct moderated and unmoderated user experience studies, usability testing, card sorting and tree testing. Create a customized user research study that best suits your needs. Use a pool of over 1 million users to test your website, app or prototype – or provide your own participants or a third party. Price: Starts at $49 per participant.

Qualaro you can poll specific users in real-time as they view your product, service, or brand. Get actionable user insights based on where they are on your site, who they are, how much they pay, visit history and more. Choose from professionally designed questions and templates or create your own. Gain insights by surveying visitors on-site with tailored nudges. Price: Plans start at $80 per month.

semrush is a platform for search engine optimization, marketing and content management. Discover market size and potential, key players and their online market share, and traffic generation strategies. Conduct comparative analysis of market players’ online performance and trends, analyzing your target customers’ interests, geographic distribution, traffic routes and more. Semrush includes tools for all aspects of online marketing research, including keyword research, local SEO, competitor analysis, rank tracking, content marketing, social media management, link building, and paid advertising. Price: Plans start at $119.95 per month.

Screenshot of the Semrush homepage.


pure spectrum is a tool to gain consumer insights for every business decision. The PureSpectrum Marketplace operates in over 60 countries and can target niche B2B and consumer audiences. Gather insights from real people and automate crosstabulation, slicers, and perform significance tests. Use the end-to-end tool for quantitative consumer insights, consumer and market research, and consumer behavior. Analyze real-time consumer research trends with easy-to-understand graphs and charts. Contact for prices.

Claritas helps evaluate market segments by connecting consumer behavior to shopping, finance, media and more. Based on robust sets of demographic, geographic, and proprietary behavioral data, Claritas offers over 8,000 syndicated audiences built from over 10,000 demographic and behavioral attributes. Gain insights that enable you to develop actionable strategies while evaluating your performance. Contact for prices.

bowel check provides market research and insights at every stage of the product innovation funnel. Use its research experts as an extension of your own team, providing quantitative, qualitative and behavioral data to present insights relevant to your unique business position. GutCheck can help you research and develop products and growth ideas, identify them, communicate with your audience and monitor your brand’s perception. Contact for prices.

panel is a visual analytics platform for exploring and managing data to drive better business outcomes. The platform makes machine learning, statistics, natural language and intelligent data preparation more useful to increase human creativity in analysis. To optimize your market research data, create visualizations with drag-and-drop capabilities and use AI-driven statistical modeling in a few clicks. Price: Plans start at $15 per month.

Screenshot of Tableau home page.


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