Female founders are changing the future of their industries – CEOWORLD Magazine | Mega Mediakw

In 1972, feminist activists proclaimed: “The future is female.” Today, 50 years later, that declaration seems to be bearing fruit. 2021, studies showed that 26% of CEOs and directors were female. The Fortune 500 that same year reported an all-time high of 23 female CEOs, 6 of whom are women of color.

Although there is not yet a 50/50 split, women are making great strides in business development, leadership and industry disruption. The four female founders featured here are a handful of those actively working to transform the future of their respective industries.

Amira elAdawi from AMIRA & CO

Amira elAdawi believes there are many benefits to being a woman in her industry. As Founder and CEO of Amira & Co, a consulting firm specializing in mergers and acquisitions (M&A), elAdawi uses these advantages and builds trusting relationships with its clients. After founding AMIRA & CO in 2013, elAdawi brings its many years of consulting experience to create a better management consulting model for companies going through M&As.

“The fact is, women are still a minority in the business world. We’re still not part of the ‘old boys’ club’ and it’s still not a fair playing field.” elAdawi notes: “As an outsider, you can observe better and be more critical. It’s a different perspective. As a minority in the room, you can identify problems, gaps and needs much more easily, and the basis of disruption is identifying a need that has not been met.”

elAdawi noted that the needs unmet by traditional, often male-led, consulting firms stemmed from the transformational approach. AMIRA & CO strives to drive change within the companies they work with. In her position as female CEO, elAdawi believes this has enabled her to form stronger, more personal relationships with her clients, who she often refers to as “unadvisers”.

“The disorder I brought with me was my different approach,” says elAdawi. “My work is not transactional. I’m here to listen and offer advice for a solution. To help them reach their maximum potential so they never have to hire me for the same problem again.”

Indeed, AMIRA & CO’s testimonials tell the story of elAdawi’s different approach to consulting, with each praising their skills and the success it has brought them. Her method continues to prove that it works while being disruptive and uniquely feminine.

dr Sajani Barot of The Skin Consult

A move south and a personal skin issue led to Dr. Sajani Barot’s leap into beauty tech just as the COVID-19 pandemic tightened its grip on the country. as dr Finding it difficult to find expert advice to control her acne and hyperpigmentation caused by a change in environment, Barot took matters into her own hands and explored various professional approaches to skin problems.

company dr barot, The skin advicecombines medical expertise and cutting-edge technology, offering consumers a concierge skincare service and virtual consultations.

“It’s inconvenient and ineffective to visit doctor after doctor to meet your skin care needs,” says Dr. barot. “Our platform streamlines the process and makes it manageable.”

dr Barot has developed a proprietary algorithm that tailors skincare experts and products to each and every user of their company’s platform. The fully personalized and professional approach has revolutionized an industry that often relies on influencer marketing, which can often be unreliable.

“There are so many products on the market,” says Dr. Barot, “Determining what is safe for my particular skin type was overwhelming. I realized that the skin care industry is far less regulated than the pharmaceutical industry. Given my background in clinical research, I felt the need to provide people with evidence-based tools to easily find skin care solutions.”

Ginni Saraswati

Ginni Saraswati from Ginni Media

Podcasting is a billion dollars Industry and many of the most popular podcasts, from Glennon Doyle’s “We Can Do Hard Things” to “Call Her Daddy,” are run by women.

Ginni Saraswati, CEO of podcast production company Ginni Media, is another woman to be reckoned with in the podcast industry. Ginni Media was founded in 2017 with one goal: to motivate new voices in podcasting.

“Podcasting is a great leveler,” explains Saraswati. “If you have a microphone, you can share your journey, interests and ideas wherever you are, whatever your background and whatever your story.”

Saraswati’s knowledge and leadership have enabled her clients to take their passions to the airwaves and disrupt multiple industries in one fell swoop. As the founder and CEO of Ginni Media, Saraswati shows that podcasting can be the perfect medium for a variety of topics. The intimate nature of podcasting allows people to connect with others like never before and allows brands to develop unique channels for engaging with consumers.

“Any listener who downloads and consumes your podcast content will only do so consistently so long as they find value in it, whether that value is educational, entertaining, or satisfying a curiosity about niche topics,” Saraswati wrote Rolling Stone.

By teaching new podcasters and leading global brands how to produce their own podcasts and create value for listeners, Saraswati is changing and revolutionizing the face of podcasting while giving the industry a distinctive, unmistakably female voice.


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