As we enter the digital age, it’s more important than ever to make sure your business is taking advantage of every available online marketing opportunity. SEO is one of the most effective ways to reach new customers and grow your business, but there are so many different aspects that it can be difficult to know where to start. In this blog post, we outline the different types of SEO you should know about in 2022 and explain how they can benefit your business. Read on to find out more!
The first type of SEO is mobile SEO, and as the name suggests, this type of SEO focuses on mobile devices. Did you know that half of the world’s search traffic is made up of mobile users? This is one of the reasons why Google now crawls the mobile version of a website first, meaning businesses should keep this in mind. Mobile SEO basically optimizes a website to display and run smoothly on mobile devices, which includes website speed, interaction time, and font and image size.
The next type of SEO is perhaps one of the most well-known: content SEO. And with so many digital marketing agencies offering these services such as: cozab, it’s hard to imagine that brands haven’t started to understand the benefits of this type of SEO. Content SEO is the creation of content that helps websites rank higher. Three factors determine the success of content SEO: keyword strategy, website structure, and copywriting.
Another incredibly important type of SEO, especially for physical businesses, is local SEO. Local SEO focuses on improving the ranking and visibility of websites based on their geographic positioning to their audience. In other words, local SEO refers to anything that is done to help physical businesses reach their local audiences. The most important aspect of local SEO is making sure you have a Google My Business profile; Without this, reaching your local audience will be incredibly difficult.
One of the most important types of SEO, which is almost a category of SEO under which other types of SEO fall, is off-page SEO. Off-page SEO refers to anything done outside of your website to improve your website’s ranking and visibility on search engines. This can include getting good reviews online, getting other websites linking to your website, using social media to market your business, paid advertising in YouTube videos, and more. Off-page SEO increases your authority and drives traffic to your website.
The opposite of off-page SEO is on-page SEO; As the name suggests, this type of SEO involves optimizing your website to rank higher. There are many ways to do this, e.g. B. by optimizing your URLs, images, internal links, HTML, title tags and more. However, that is not all it refers to; On-page SEO also involves optimizing engaging and informative content written for Google bots and improving the website user experience.
Ecommerce SEO optimizes a website that belongs to an online store, which can be a bit trickier than other forms of SEO. Did you know that only about 4.8% of people actually visit the second page of search results, and that figure is only 1.1% on the third page? So, as an ecommerce store, you need to make it into the top 10 on the first page. Therefore, eCommerce SEO focuses on improving organic traffic to your store by making sure every product page is detailed and includes keywords, as well as getting other websites to link to yours.
Finally, the last type of SEO is technical SEO, which refers to helping Google bots crawl, index, and interpret your website. Why do you want to do this? After all, the easier the bots’ job of crawling and indexing your site, the more information the search engine has about your site and the more accurately it can predict what kind of searches to associate with it. For example, you can make your website mobile-friendly and create an XML sitemap to do that.
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