Innovation at every level: Purdue’s best in marketing – Purdue University | Mega Mediakw

A world-changing community deserves world-class storytelling.

Purdue University, the only university selected as Fast Company Magazine’s “Brand That Matters” and the first and only university selected to speak at Google Marketing Live 2022, is making waves for more than just delivering one transformative, accessible education.

Purdue’s Marketing and Communications team, which includes Ethan Braden, executive vice president and chief marketing and communications officer for Purdue University and Purdue Global, strives to share the world-changing work of the Purdue community through methods that are as impressive as the work itself , the effort The company has garnered over 1 million followers across its digital platforms and more YouTube views than five competitors combined in both 2020 and 2021.

Here are some of the latest initiatives from the American Marketing Association Foundation’s 2020 Higher Education Marketing Team of the Year.

If you have any questions or would like to contact Purdue Marketing and Communications, please contact: Christy McCarter, mccarter@purdue.edu, @ChristyMcCarter

Speak authentically: A brand that matters

To Purdue President Mitch Daniels, “You can’t have a great brand without a great product, and our marketing team has worked hard to let the world know what this university stands for and how our faculty, staff and students make an impact on life.”

Purdue, the only university recognized as a Brand That Matters, has joined 95 internationally recognized brands, including Nike, Zoom and Yeti, on a list that showcases organizations that provide inspiration to others and authentically communicate their mission and ideals.

Engaged Community: The persistent pursuit

As a central hub, The Persistent Pursuit showcases the best storytelling efforts by campus communicators in one accessible, centralized location for both campus community members and deserving media. Whether it’s the tale of a chance emotional connection or the tale of Purdue with the Indianapolis 500, The Persistent Pursuit beautifully stages storytelling in all its digital forms.

Document success: Purdue Polytechnic High Schools

Leveraging the power of video and the accessibility of YouTube, the Purdue team has produced a series of high-quality, evergreen documentaries about Purdue Polytechnic High Schools. The documentaries cover the origins of PPHS, the first graduating class and the football program from the ground up, and demonstrate Purdue’s leadership in effecting change in higher education.

With three current locations across the state, PPHS immerses students and their families in an innovative learning community and offers tuition-free, STEM-focused experiences that prepare students for a successful future.


A team of digital producers works with This Is Purdue podcast host Kate Young to turn each episode into a digital storytelling portfolio. (Photo by Purdue University) Download image

Amplify Voices: This is Purdue podcast and Youtube channel

With over 221,000 listeners, the This Is Purdue podcast has become the unified voice of boilermakers past and present. Hosted by Purdue graduate Kate Young, the show embraces the shared strengths that unite the Boilermaker community and has achieved a 367% increase in audience since 2020 and over 10 million social media impressions.

In 2022, the year of YouTube, the Purdue team stays ahead of the trends with collections that give students a voice on campus. Two series, Step Inside and Finding Fit, are committed to creating premium content for student experiences and beloved traditions.

joint venture: Brand ambassador for boilers

In 2021 alone, a by-student/for-student team of student Boiler Brand Ambassadors have garnered over 3,500 Instagram followers, provided over 5,000 hours of service and planned over 300 events to help fellow students connect with the Purdue community to feel engaged. Established in response to COVID-19 when delivering strategic messages was more important than ever, the on-site student team has become an important part of the MarCom mission.

purdue-carol
Filmed over three nights at various locations on campus, A Boilermaker Carol required two generators, drone cameras, a snow machine, hundreds of lights and all hands on deck. Here, digital media producer Matt Kerkhoff uses a special rig to capture the student cast at the perfect angle. (Photo by Purdue University) Download image

honor tradition: A Boilermaker Carol

At the suggestion of students, the marketing and communications team found inspiration for Purdue’s 2021 vacation spot in an anonymous Reddit post. The production of “A Boilermaker Carol” brought together a team of more than 50 staff and students in a video featuring a seasonal version of the school fight song, while touring famous campus locations. The MarCom team left no stone unturned and created both an origin story and a pop-up video to accompany the commercial, which has more than 130,000 views.

Ethan Braden and Purdue Marketing in the news

Purdue participates in Google Marketing Live, university only (Journal & Courier)

Introducing an award-winning brand platform that stands the test of time (Branding)

Purdue University is a “Brand That Matters” (FOX59)

How to win the loyalty of your students with exceptional university offers (The Higher Ed Marketer)

Why Purdue University’s brand is the stories they tell (Matriculation growth university)

About Purdue University

Purdue University is a leading public research organization developing practical solutions to today’s toughest challenges. For each of the last four years, Purdue has been ranked by US News & World Report as one of the 10 Most Innovative Universities in the United States, delivering world-changing research and extraordinary discoveries. Purdue is committed to real-world, hands-on and online learning, providing transformative education for all. Committed to affordability and accessibility, Purdue has frozen tuition and most fees at 2012-13 levels, allowing more students than ever to graduate debt-free. See how Purdue never stops making the next big leap at https://stories.purdue.edu.

Media contact: Christy McCarter, mccarter@purdue.edu, @ChristyMcCarter

Leave a Comment