There was a website designclient whose website hosting company (who we will refer to as "Example.com") deleted her shopping cart by accident, didn't back it up, and blamed her for "malicious code." She wrote the following email to her website designer:
Would you by any chance have a backup copy of my website from when you worked on it before? Evidently, recently Example.com said my account was identified to contain malicious material. They removed that stuff and asked me to go through the site to make sure there was no illegitimate material. I'm not sure what to do with it now, but they asked if I had a backup of the site. I know I had Example.com make a backup a year or better ago, and told them that. I'm so stupid anymore when it comes to websites. Let me know if you have a backup.
When choosing a website design professional, there are three basic areas to be covered: hosting, design, and marketing.
- Hosting. Note two things in the woman's email. First, Example.com deleted her shopping cart and lied about it, blaming her for having malicious material. If a company accidentally deletes a file, this is easily remedied with a recent backup. Second, she had to ask them to create a backup. A good website hosting company will do routine backups.
- Website Design. There is good news and bad news about website design. The good news is that anybody can do it. The bad news is ... well, anybody can do it. There are a few basic tools that a good website design professional will utilize:
- Header tags: By using header tags, the formatting of a website can be done via CSS.
- D.C. tags: Using Dublin Core (D.C.) tags makes cataloging very easy. Tags are included for Contributor, Coverage, Creator, Date, Description, Format, Identifier, Language, Publisher, Relation, Rights, Source, Subject, Title, and Type.
- Meta tags: In addition to D.C. tags, similar meta tags are available that are used by search engines. Author tags are helpful to show who wrote the page. (They're also great as evidence when someone steals one of your pages and accidentally leaves it in the code!)
- Load speed: If a page doesn't load quickly, surfers will go to a different website--likely your competitor's.
- Avoiding Flash pages: Many users don't want to wait through Flash videos or click to bypass them.
- Navigation menus: Using HTML links for navigation menus and styling them with CSS makes it easy to go from page to page.
- Google Analytics and webmaster tools including sitemap submission: Knowing your web statistics is important. Google provides an excellent resource: Google Analytics. Using Google's sitemap submission forseo will help your page rank higher.
- Website Marketing. An example of Search Engine Marketing (sem) is Google AdSense, a great tool for website marketing.
Providing reciprocal link backs to other websites is a low-cost method to increase your traffic. A good website design professional will provide directory submission to the major search engines and article design.
Creating a blog gives customers a little something extra by keeping them informed. Regular posting can help maintain your Google ranking.
Using social media like Twitter and Facebook can help a company by having the customers do the advertising by retweeting and copying Facebook posts, making them viral.
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